After an economic boom in the 1960s that is still ongoing, Taiwan has become a highly developed nation and keeps growing. The high-tech island is now a major trading nation and also one of the world’s top producers of computer technology. The rise in technology has led to Taiwan being a premier hub for digital marketing.
Embrace the different culture!
With one of the highest internet penetration rates in the world, the Taiwanese audience is easily reachable. Because of this there is an increasing need for new and creative ways to reach and interact with customers. The needs and interests of Taiwanese customers vary greatly from those in the West, which can make getting accustomed to the differences quite the challenge. However, learning to cater to different audiences will make you more flexible and versatile in your work.
With the absence of restrictions on media, companies in Taiwan access the full assortment of tools and platforms to reach prospective customers for their services. International online services have also been very succesful and gained a lot of popularity in Taiwan because of this freedom.
This shows just how globally connected Taiwan has become and makes it an innovator for new marketing strategies. For this very reason, internationally renowned foreign businesses also choose to be represented in Taiwan.
Acquire new skills!
Marketing departments and agencies in Taiwan carry out a plethora of marketing research and marketing strategies. This can include anything from digital marketing and social media managing to relation management and consumer marketing.
The PR & Marketing business is highly competitive and even more so in Asia. As Taiwan is home to local and multinational companies and an incubator for creativity, innovation, and success, plenty of opportunities are available. Gaining hands-on experience in a global and competitive market through a PR & Marketing internship in Taiwan will prove to be an extremely valuable commodity.
From branding and PR to market analysis, you will be able to learn a lot of new skills. Some of your tasks could include marketing research, creating written content for websites or even graphic design and multimedia production.
